video Viral Analysis

THE NAME OF ADVERT IS "BANNED UMBRO ADVERT"

In the advert we first come across a dog and its owner facing towards a bus stop.there is an old lady sitting at this buss stop.The buss stop is in the shape of a goal tempting the man to do something really cruel.Using dog treats ,the owner does everything to get the dog to jump , as the little dog jumps to get the treat the owner then 'volley's' (a football shooting technique) him to the bus stop shaped as a goal.

The target audience in my opinion is football lovers and those that are really passionate about football on the other hand it would really offend those that are seriously against animal cruelty.

The first digital platform that it appeared on was the television but since being band you could only find it on the internet.

I think the company 'umbro' chose this concept to show that maybe wearing their brand makes you feel more passionate to take part in a sport and because of this you will try to take part in it in any way possible like kicking a little Jack Russell towards a buss stop.

Personally i think the image quality of this viral video is very clear and seems very professional on the other hand i don't find the audio is that impressing and could be way better.