video Viral Analysis

This is a Viral marketing video created by Toyota car company

the name of the advert is "All New Yaris vs Monster Truck Toyota UK TV Advert"

The advert is a like a music video, there are cartoon characters rapping lyrics that describe how cool the product is.

in my opinion the target audience is young adults and since the car is not that big it also attracts first time drivers.It also attract a very urban audience , people that have a very urban mentality.
the video usually appears mostly on t.v and internet.
the purpose of the video is to advertise this product and to show the public audience that the product is better than any other product for different reasons.